2016: Icing on the Cake

A Year in Review

And just like that, the 2016 National Finals Rodeo is over. 2016 was quite a year, to say it was filled with trials and triumph is an understatement!

Last year at this exact time, we were picking up the pieces of what was left of the devastating fire we had in November 2015.

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It wasn’t until June on the Monday of the BFI that we shipped out our first shipment of ropes, and the rebuilding process has just been that…a process. First and foremost, we can’t say enough about our employees that live and breathe the sport and have put their all into creating what we are confident is an even better product than we had before. We also must extend our gratitude to all of our retailer stores and customers who have been loyal through this whole ordeal. With that being said, there was a silver lining to the past 12 months. At the 2016 NFR, Classic and Rattler brands had the most team members competing with our ropes in our history with a total of 22! It is very humbling knowing our product helped 22 of the best ropers in the world compete on the biggest stage in rodeo.

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Our team celebrated three World Champions; Levi Simpson, Jeremy Buhler, and Junior Nogueira. This arguably was one of the toughest, most competitive 10 days we have ever witnessed in NFR history. This year’s title came down to a one header.

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Levi and Jeremy made history before the first round even began as the first all-Canadian team to ever qualify to the NFR. They wrote their own page in the history books after Round 10 becoming the first all-Canadian PRCA World Champions. This first-time qualifying team was on the bubble to even have a chance at Vegas, they came in 14th and unless you consistently keep up with team roping or the Canadian Finals, you may not have heard of them at all. Canada doesn’t always have the most conducive conditions for roping. The winters are harsh, the majority of the rodeos do not offer equal money for team ropers, and some of the biggest rodeos don’t have team roping at all. There is a lot to be said about this team’s achievement.

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Another one making history was Junior Nogueira. He came into the finals leading the All-Around standings, but had to battle it out all 10 rounds before it was clenched. Junior was the first Brazilian roper to ever qualify to the National Finals Rodeo with veteran champ, Jake Barnes. He has been breaking records ever since, now etching his name on the coveted list of All-Around Champions, the most prestigious award in rodeo.

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We couldn’t be more proud of our entire team for everything they accomplished. Shay Carroll got his first round win with Kolton Schmidt, Luke Brown competed at his 9th consecutive NFR and roped outstanding, and Dugan Kelly surpassed the $1M lifetime earnings mark roping with Cody Snow at his first NFR outing.We’re excited for what 2017 has in store!

 

 

 

 

For Contact:

Hannah Haugen, Public Relations Coordinator

hhaugen@equibrand.com

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