Classic Rope, At Our Core

 

Our Mission

Innovation and leadership are at the core of Classic Rope’s DNA. Since 1986, Classic Rope has pursued to technologically advance the team rope to improve quality, feel, and performance, helping ropers compete and reach their greatest potential.

Classic ropes are individually made to order using the latest blends of high tech nylon and polyester fibers. We take great pride in our superior craftsmanship and competitive edge our ropes offer the athletes that use them. Innovation is a catalyst for improving the way we do business and an opportunity that’s been integrated with every phase of the rope production process. We are committed to making the sport better for all ropers with investments in associations, events, and clinics to spur positive changes and advancements benefiting ropers around the globe.

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We start by formulating our own string from raw materials of the latest blends of high tech nylon and polyester fibers. The finished string is proprietary and used to make your favorite Classic Rope.

Evolution of Classic Rope

Beginning as a small start-up shop in Granbury, TX with a humble launch in the late 80’s, we recognized early on an opportunity within the fragmented rope production market. Most team ropes in that period were “coil ropes” and the majority of the 32 rope companies operating at that time bought rope from an industrial rope manufacturer and made 600-foot, pre-waxed, nylon strand coil ropes. These coils had to be solar aged for a year or longer until they were suitable for competition. After the ropes had cured, rope companies branded them and sold them as their own. Ropers had to shop locally from either a roper that had a distributorship or at regional team roping events. Ropes were not carried in stores like today, and there was not a variety of selection.

Classic ropes were made differently from the beginning by using horizontal machines to make ropes in specific, ready-to-tie lengths. They were spun before they were waxed leaving the rope with a crisp, fast feel that set the rope’s memory and body overnight literally taking an entire year of sun curing out of the equation. Classic ropes were tied within days of being made and could be used immediately. The first Classic Rope was the Classic Gold, a neutral colored nylon rope.

The Money Maker

An early turning point for Classic Rope was the creation of the Money Maker in 1987. After an opportunity to try some overrun polyester from a supplier, it was spooled into a rope, and after rigorous tweaking and testing, the Money Maker was born. It was the first nylon/poly rope on the market and the first rope that wasn’t a neutral tone having a green hue. The Money Maker was revolutionary not only because of its unique color, but because when the poly was added to the nylon, it allowed for the rope to have a smaller diameter, but kept a good weight. The poly also deadened the nylon, so the Money Maker had more tip weight, resulting in an overall more user-friendly, balanced rope providing a never-before-felt “feel” which quickly became the preference of professionals and amateur ropers alike.

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The first Classic Rope team of professional endorsers, predominately using the Money Maker

The Sport of Team Roping

The landscape of team roping in the 1980’s looked vastly different than it does today and was not an organized sport. Pockets of team ropers across the country competed in grass root/ backyard events. There was no unifying association or classification system, so most of the events were “open” to anyone who wanted to enter. Depending on geographic location, some jackpots had open, junior or senior mixed (team must include a woman or youth), and 40+ divisions. If ropings had a handicap system, it was based solely on opinion and could vary greatly from region to region. Team roping was offered at rodeos, but not always, and rodeos were not required to add equal money to the purse of the event. During this time, we did see the production of major jackpot events geared toward the now classified, “open roper”, at the likes of the Bob Feist Invitational and the George Strait Team Roping Classic. While new events offered a great opportunity for the professionals, there was a major void for a place for the amateur and beginning roper to compete, therefore the overall number of active ropers across the nation was low and a direct correlation of the lack of opportunity.

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Aaron Tsinigine and Clay O’Brien Cooper were the last champions of the George Strait Team Roping Classic in 2017
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2017 Bob Feist Invitational Champions: Luke Brown and Jake Long

This made a high demand for a unifying team roping association, which resulted in the formation of the United States Team Roping Championships in 1989. The USTRC implemented a revolutionary classification system providing an opportunity to every roper at any skill level or age to compete against likely skill leveled competitors, changing the sport forever. We saw the growth opportunity the USTRC was offering the sport of team roping and jumped at the chance to get behind the organization in form of sponsorship. In addition to the sponsorship of the USTRC, we started marketing our ropes to the consumer through ads in publications like the Pro Rodeo Sports News and Roper Sports News. Not only were we pioneers in event sponsorship, we took to investing in professional team roping endorsers and were the first to put a “patch” on professionals. We were also the first to utilize tail tags as a branding tool indicating the type, length, and lay of each specific rope opposed to other rope companies’ methods of handwritten information on rope burners.

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The USTRC National Finals of Team Roping is held every October in Oklahoma City, OK

As the sport grew, the roping population exploded. Events began to pay more money, competition became tougher, and the times and setups got faster. Professional ropers now had the opportunity to make additional income by instructing roping clinics across the United States and even abroad. We continued to grow our investment and started taking our ropes to markets and trade shows, and over time, store owners began to stock our ropes, increasing overall availability nationwide. Team roping today as a sport makes up the largest demographic within the western industry, resulting in the advancement of our technology, manufacturing processes, machinery, and equipment. We have changed how we made our ropes to accommodate ropers’ requests for preference in feel, body, rope size, and tip weight.

In 1996 Rattler Rope become a sister company to Classic Rope. Investments in new machinery and technology in 1997 allowed for the production process of raw fiber, giving us complete control of every step in the rope making process. For over two decades, we have dedicated ourselves to mastering the art of raw fiber conversions and pride ourselves in being innovators of design and technology.

Technology and Growth

Guidance was sought from outside engineers to improve machines and ensure accuracy and precise specifications needed for each rope’s feel and performance. Ken Bray (CEO), Craig Bray (Chief Operations Officer), George McQuain (Rope Production Manager), and Dallas Clay (Fiber Production Manager) were instrumental in researching and testing nylon and polyester fibers twisted in various styles of construction and makeup to accommodate different needs for styles and performance. Ropes are about feel, which is difficult to learn and teach. Craig, George, and Dallas were making ropes in the early years, and today are invaluable to this process. They have been with the company since the beginning and to put simply- have an amazing feel for ropes. See George and Craig here presenting the new NXT4 and NXT5 last year to our expectant pros. Each new product is tested in every climate, every situation, to make necessary adjustments needed to ensure performance in any season and at all levels of competition.

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Classic Rope is constantly looking for new technology and improvements to give our ropes the competitive edge

Classic Rope Shop Talk – what makes our different?

Programmable Logic Controller (PLC)– people run it; makes the machine the most consistent on the market
Human Machine Interface (HMI)- people watch it; enables the operator to receive messages informing of any inconsistencies that might come up
Operator Interface Terminal (OIT)– people adjust it; touchscreen allows the operator to adjust the rope tension by a simple touch of a button
Variable Frequency Drives (VFD)– people quality check; plays an important part in fine-tuning the machine
Human Engineered– uses people direct drive gearboxes instead of conventional style

New high technology fibers used in other textile industries were tested and implemented to designs giving ropes an enhanced “sweet spot” in the loop making for an easier, faster, balanced, stable, and smoother swing.

You can expect a Classic rope to be:

  • Easy-to-swing
  • Help you reach further
  • Feel the tip better
  • Improve the accuracy of delivery
  • Open to the target
  • Close fast to prevent wave offs
  • Have guided tip delivery
  • A weighted bottom strand that goes to the ground in front of the feet
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L to R: Craig Bray, Dallas Clay, George McQuain, & Ken Bray

The Core

In 1998 the XR4 was introduced with the patented designed CoreTech™ technology. This was the first nylon four strand team rope with a core. The Powerline Lite followed in 2000 and was the first poly/nylon blended rope with a core and was followed by a series of new ropes, each one different from the next, not only by color but by material make and fiber blend. At our core, is vowing that every new rope introduced is always uniquely different from all the others and fits a specific need for feel and roping style.

 

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Restoration and Expansion

As the western industry grew and flourished, Classic Rope and Rattler Rope followed suit. The Highway 51 rope production facility in Granbury would be added onto nine times before a tragic fire would burn it to the ground early in the morning on November 30, 2015. The fire would be recorded as one of the largest in Hood County history and despite the valiant efforts of firefighters, everything was destroyed. As ashes were still smoldering, plans were made to rebuild immediately. All employees of the facility were promised no loss in pay over the holiday season and immediately began the clean-up. The results of the investigation of the start of the fire were deemed inconclusive.

After only seven months, rope production commenced in a temporary facility and construction on the new, state of the art, climate-controlled, rope production facility would begin in the new location of Stephenville, TX. Mid summer 2016, we were able to produce only Heat’s and GT4’s for the first time. The new, 98,000 sq. ft. ‘rope shop’ would be fully operational by Fall of 2017. Under the leadership of Craig, Ken, George, and Dallas; 53 employees can produce 34 different types, blends, and fiber constructions  used in the 1,800-2,000 ropes made each day.

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Aerial footage of the rope shop on Highway 51 in Granbury, TX directly after the fire
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Immediately after the fire, plans were made to build a state of the art production facility in Stephenville, TX
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Today more than 1,800 ropes can be produced each day at the new facility

More so than production, Classic Rope has invested in and supported the industry to not only grow in the United States but to expand team roping and the western industry globally. It has been our greatest honor to have had a hand in helping clinicians, team roping producers, junior rodeo, and team roping associations grow to what they are today. The youth is the industry’s future. Together with our sponsored associations, employees, ambassadors, and clinician partners- we encourage kids to get involved and active with a horse early on, helping them realize their full potential.

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Classic Rope has been a long time sponsor of the USTRC Junior Looper program which has dummy ropings nationwide

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More valuable than our ropes are the hands that make them. We are a unique group of individuals actively involved in the sport and with horses, daily. We are a team of driven individuals, more dedicated and passionate about the industry than you can find anywhere else with the united belief that everything we do today, can be improved upon tomorrow.  This philosophy runs deep throughout our culture and our desire to improve and advance our technology is what keeps us on top.

We are leaders. We are innovators. We are competitors. We are Classic.

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Classic Rope’s production family in Stephenville, Texas

We would like to thank you, our valued customers, for trusting us. It is through your success, we love to make ropes.

 

 

For Contact:
Hannah Haugen
Public Relations Coordinator
hhaugen@equibrand.com